Success Case Studies
LocalVision Ads is a multi-DSP aggregator that gives you a direct gateway to the world's leading ad-tech infrastructure. Case studies and performance figures reflect documented historical successes achieved utilizing the underlying routing networks of The Trade Desk, Amazon DSP, and Beeswax.
Connected TV Helps Restaurant Chain Reach New Audiences and Improve Conversion Efficiency
The Context
✓ The client is a large restaurant chain with 400+ stores in the U.S. West Coast
✓ Linear TV had been their main awareness channel, but audience behavior shifted toward Connected TV (CTV), reducing the reach and effectiveness of campaigns
✓ The goal was to grow brand awareness while adjusting to new viewing habits and lowering acquisition costs
The Strategy
Introduced CTV to the advertising mix to reach audiences moving away from LinearTV
Identified and targeted high-engagement audience groups such as Foodies, Pizza Lovers, Gamers, and Party-Goers using first- and third-party data
Used the LocalVision Ads Customer Data Platform (CDP) to collect user data from ad views and website actions for retargeting
Applied second-screen advertising to reach CTV viewers on mobile and tablet devices
Optimized Video Completion Rate (VCR), CPM, and CTR for campaigns, adjusting based on ad frequency and conversion timing
The Outcomes
11%
Increase in Brand Search Volume
(Q4 2020 → Q2 2021)
84%
Viewability Rate through CTV optimization
(up from 35%)
$17
CPA from $50
(67% reduction)
Multi-Store Pizzeria Identifies Key Audience Segments Driving LTO Purchases
The Context
✓ Multi-store pizzeria brand with 30+ locations across the US, preparing to launch in a new market
✓ The goal was to identify which audience sub-segments respond best to Limited Time Offer (LTO) campaigns
✓ Optimize spend and increase purchase volume by targeting the most responsive cohorts
The Strategy
Built distinct, low-overlapping cohorts with Amazon audiences via LocalVision Ads, including Foodies, Alcohol & Tobacco buyers, Affluent shoppers, recent life-event users, and counter-intuitive groups like Vegans and health-conscious consumers
Budgets, creatives and bids were kept identical across line items, ensuring performance differences were purely audience-driven
The Outcomes
Responsive Segments
Identified to optimize LTO targeting in new markets
2X
Higher Purchases from identified responsive segments compared to the control group
An Online Gambling Operator Doubles Its Number Of Deposits In 3 Months
The Context
✓ The client is a Slot Game Operator with a strong presence in the EU
✓ They needed a scalable approach to grow its user base rapidly while continuing engagement with its acquired user base
✓ They were looking for a cost-efficient strategy wherein cost per deposit is maintained low while also being compliant with industry regulations
The Strategy
Rapidly run test campaigns to identify growing markets within EU to scale efforts/resources allocation
Enhance user retention and lifetime value by building a reliable, compliant first-party data segment of active users for cost-effective re-engagement
Identify performing publishers with an ongoing exclusion of non-performing publishers
The Outcomes
2.4X
Increase in Total Deposits
8%
Average FTD Value Growth
4X
Average Campaign ROAS